This blog post is cross-posted on the ILTA KM Blog.
People who know me well know that I’m a bit obsessed with simplicity, minimalism, and focus. For a while, those three words were set as my iPhone screen wallpaper, staring me in the face dozens of times a day. So, when I learned that Ken Segall, who worked with Steve Jobs on several Apple ad campaigns, published a book called Insanely Simple: The Obsession That Drives Apple’s Success, of course I bought it.
Insanely Simple digs into the world of simplicity at Apple under Steve Jobs. Read more