Communicating What’s Important

On a recent flight from Chicago to New York, I realized that there is a lot of important information to process when traveling.  There’s also a lot of unimportant information – noise.  I sat in the emergency row, so I had even more to process than some of the other passengers (e.g., the emergency exit door weighs 50 pounds and it needs to be completely removed prior to exiting).

What struck me is that even in an environment where certain information is so critically important — life and death in some instances — the airline also muddied the water with frivolous information.  Read more