I attended LegalTech New York and took some notes from Monday, February 2, 2009. They may be a little rough, so please forgive any typos.
From the conference: What is Twitter and How Can I Use It?
- What is Twitter and why should ‘I’ use it?
- At the end of the day is Twitter the “ultimate time waster” or a “great tool”?
- From ‘huh?” to “a ha!” – one lawyer’s journey into the Twitterverse. — alternative title “How I learned to stop worrying and love to Tweet!”
- Time to Tweet? How to use Twitter without losing time to Twitter.
- Lawyers, Twitter and Client Development
- How lawyers are using Twitter for sharing and camaraderie among each other
Bob Ambrogi introduced the panel.
Moderator: Monica Bay, Editor-in-Chief, Law Technology News, incisivemedia
Matthew Homann, Founder, LexThink LLC
Kevin O’Keefe, Chief Executive Officer, Lex Blog
Chris Winfield, President, 10e20
My notes of the presentation:
There are already several lawyers and a handful of law firms using Twitter. Chris Winfield polled the audience to see who is on Twitter – quite a few. Maybe 30-50%
Twitter is about the conversation – it’s not to do “old fashioned” marketing and just slam your message down someone’s throat. But, as I’ve said, I believe that it can be used to publish marketing-type updates. Not that it should be used exclusively for that, but it is one possible use.
Chris went through all the basics about how to use it, including search, hash tags, etc.
Chris actually tweeted as he prepared for his presentation and asked people to tell him what Twitter is. He got many responses and displayed them to demonstrate the way people use it and the value they find.
Went over Twitter tools:
- EasyTweets – for easy Twitter marketing
Described ways to use Twitter as a lawyer
- build relationships
- make connections
Many people in the audience were tweeting the presentation using #LTNY to indicate “Legal Tech New York”
Why do people use it?
- it’s a Kool-Aid application – once you use it and get it, you can’t stop talking about it.
- Matt gets his news from Twitter – through featured and trending topics. It often has news that does not make it to the mainstream media. And Twitter users often break news much more quickly than mainstream media.
Twitter is like a river – you can’t see it all at once. And don’t feel overwhelmed if you miss something – you’re not supposed to see it all. But, you can always search for key words and find what people have said after the fact.
It is a way to initiate a relationship – the best thing that you can do is make the connection and then follow up with a phone call or some other “real” in-person conversation.
Kevin was a Twitter skeptic, but after using it for a few months he was converted. He gave a concrete example of how he made a customer contact through a Twitter conversation about baseball.
Social Media is more important than search engine optimization.
Kevin — like Guy Kawasaki — would rather go without his cell phone for a week than to go without Twitter for a week.
The Twitter small talk leads to real conversations and relationships.
I had a chance to chat (really, a real conversation – face to face) and he mentioned that he knows of some practicing lawyers who have landed clients through Twitter.
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