Social Tagging 2.0 (Semantic Tagging) | Knowledge Management

Seeing that social tagging is already considered a web 2.0 thing, I probably should have called this post “Social Tagging 3.0” – especially because it involves semantic tagging. However, I had to balance the probable accuracy of the title with the probability that my readers would bash me for using the term “3.0.” So forget I even wrote it (even though some people associate Web 3.0 with the Semantic Web).

This is about a new semantic social tagging application called Faviki. It works like this: Add a Faviki toolbar link to your browser’s toolbar; when you are on a web page that you want to tag, click the Faviki link and instead of adding any old tag you want, Faviki will suggest tags instead. The killer feature is that unlike other tagging services (like Del.ici.ous), suggestions don’t just come from the way other users have tagged things. Rather, the suggested tags come from structured information extracted from the Wikipedia database. Of course, if there are no appropriate tags suggested, you can add your own. ReadWriteWeb (one of my favorite web sites) has a nice write up about Faviki. See the screen shot below (the Faviki tagging tool is in the upper right hand corner) – Click to enlarge. Post continued below image…

I like this because it’s sort of “guided tagging” and it promotes consistency. One fear in law firms (or any company for that matter) is that there will be wild and inconsistent tagging of content. This is often cited as a reason to disallow social tagging. Semantic tagging helps overcome this. It is sort of a balance between the “do-whatever-you-want” idea of folksonomies and the “my-way-or-the-highway” constraints of traditional taxonomies. Of course, the burning question of whether lawyers will tag content (whether it’s semantic tagging or not) still lingers. Perhaps the idea that self-interest will drive users to tag (as Ron Friedmann suggests) is correct. One thing is for sure: Attorney 2.0 will be willing to (and will expect to be able to) tag content.

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