Knowledge Management and Legal Marketing

On Friday, March 12 at 12:15 p.m. I’ll be speaking about Knowledge Management at the Legal Marketing  Association Annual Conference in Denver, Colorado.

There is a ton of buzz about this conference on Twitter (and I thought legal tech people loved Twitter).  The conference goers are using the #LMA10 hashtag on Twitter to converse.  Check it out here.

Here is the description of my session, from the conference materials:

Title: Leveraging Knowledge Management to Increase Efficiency and Improve Your Firm’s Bottom Line

Topics for this session include:

  • Best practices for completely aligning your knowledge management processes with the business processes and goals of the entire firm
  • Collaborating with marketing and business development groups to use knowledge management to impact your industry and practices teams, and clients
  • Examining ways in which knowledge management can improve profitability and impact the bottom line
  • Different technologies firms are using and how information-sharing improves internally as a result

_

Presenters:

  • Meredith Williams, Director of Knowledge Management, Baker Donelson Bearman Caldwell & Berkowitz P.C.
  • Patrick V. DiDomenico, Chief Knowledge Officer, Gibbons P.C.
  • Rob Saccone, Vice President & General Manager, XMLAW
  • _
    Knowledge Management, Technology & Social Media for Lawyers and Law Firms

    Social Media For Lawyers Meetup Group Talks Twitter in NYC

    If you’re in the legal profession, are interested in social media, and are in or near New York City this week, you should join the Social Media for Lawyers Meetup Group for a discussion about Twitter.

    The Meetup, called The If’s, Why’s and How’s of Using Twitter, will be this Thursday, March 26, 2009 at 7:30 PM.  The location is still TBD, but will be somewhere in NYC.

    As super-Tweeter and group organizer, Alin Wagner-Lahmy (@alinwagnerlahmy) puts it on the Meetup page:

    Let’s gather to talk about how Twitter can be used to:

    * Promote
    * Network
    * Learn
    * and more

    without it taking control over our lives.

    As a meet-up, the purpose is to meet face to face. Those who cannot physically attend a NY venue and wish to attend are invited to attend via Twitter.

    Location details to be confirmed soon (somewhere in NY City).

    $5 fee for those attending f2f to cover location and drinks. If you plan attending through Twitter please still let us know by RSVPing.

    Event Hasgtag: #SM4Law

    So, please join in the conversation; and tell them you heard about it here.

    You can follow LawyerKM on Twitter here.

    LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms


    What is Twitter and How Can I Use It?

    I attended LegalTech New York and took some notes from Monday, February 2, 2009.   They may be a little rough, so please forgive any typos.

    From the conference: What is Twitter and How Can I Use It?

    • What is Twitter and why should ‘I’ use it?
    • At the end of the day is Twitter the “ultimate time waster” or a “great tool”?
    • From ‘huh?” to “a ha!” – one lawyer’s journey into the Twitterverse. — alternative title “How I learned to stop worrying and love to Tweet!”
    • Time to Tweet? How to use Twitter without losing time to Twitter.
    • Lawyers, Twitter and Client Development
    • How lawyers are using Twitter for sharing and camaraderie among each other

    Bob Ambrogi introduced the panel.

    Moderator: Monica Bay, Editor-in-Chief, Law Technology News, incisivemedia

    Panelists:
    Matthew Homann, Founder, LexThink LLC
    Kevin O’Keefe, Chief Executive Officer, Lex Blog
    Chris Winfield, President, 10e20

    My notes of the presentation:

    There are already several lawyers and a handful of law firms using Twitter. Chris Winfield polled the audience to see who is on Twitter – quite a few.  Maybe 30-50%

    Twitter is about the conversation – it’s not to do “old fashioned” marketing and just slam your message down someone’s throat.   But, as I’ve said, I believe that it can be used to publish marketing-type updates.   Not that it should be used exclusively for that, but it is one possible use.

    Chris went through all the basics about how to use it, including search, hash tags, etc.

    Chris actually tweeted as he prepared for his presentation and asked people to tell him what Twitter is.  He got many responses and displayed them to demonstrate the way people use it and the value  they find.

    Went over Twitter tools:
    – search.twitter.com
    – TweetDeck
    – twitterFon
    – EasyTweets – for easy Twitter marketing

    Described ways to use Twitter as a lawyer
    – learn
    – build relationships
    – make connections

    Matt Homann

    Many people in the audience were tweeting the presentation using #LTNY to indicate “Legal Tech New York”

    Why do people use it?

    – it’s a Kool-Aid application – once you use it and get it, you can’t stop talking about it.
    – Matt gets his news from Twitter – through featured and trending topics.  It often has news that does not make it to the mainstream media.  And Twitter users often break news much more quickly than mainstream media.

    Twitter is like a river – you can’t see it all at once.   And don’t feel overwhelmed if you miss something – you’re not supposed to see it all.  But, you can always search for key words and find what people have said after the fact.

    It is a way to initiate a relationship – the best thing that you can do is make the connection and then follow up with a phone call or some other “real” in-person conversation.

    Kevin O’Keefe

    Kevin was a Twitter skeptic, but after using it for a few months he was converted.  He gave a concrete example of how he made a customer contact through a Twitter conversation about baseball.

    Social Media is more important than search engine optimization.
    Kevin — like Guy Kawasaki — would rather go without his cell phone for a week than to go without Twitter for a week.

    The Twitter small talk leads to real conversations and relationships.

    I had a chance to chat (really, a real conversation – face to face) and he mentioned that he knows of some practicing lawyers who have landed clients through Twitter.
    LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms

    Law Firms on Twitter – An Update

    Back in August 2008 I wondered “Is the AmLaw 100 on Twitter?” The answer was a resounding “no.”  There were a couple of “exceptions.”  Skadden had an account, but it  seemed to be simply parked, with no updates.  It’s still there, still with no updates, but now has 25 followers (including LawyerKM).  It also appeared, back then, that Orrick had an account, but based on the updates, it was clearly “brand jacked” as Steve Matthews put it, in the comments on that post.  The Orrick Twitter account still appears to be controlled by someone other than the firm, but it now has 49 followers, and two new/different updates, which are less offensive than the previous updates.

    That was almost six months ago.  This is now, and the new answer to that question “Is the AmLaw 100 on Twitter?” is: well, not really, but sort of.

    Here’s what I found looking around Twitter:

    • Fulbright & Jaworski has apparently embraced Twitter.  It appears that the account was started in October 2008.  Since then the firm has acquired 106 followers and posted 53 updates.
    • Katten Muchin Rosenman LLP has 73 followers, 25 updates and has been tweeting since December 2008. [updated 2/1/09]
    • McDermott Will & Emery started tweeting in December 2008.  84 followers and 40 updates.
    • Weil Gotshal & Manges also started tweeting in October 2008.  It has 65 followers and has posted 61 updates.
    • Womble Carlyle Sandridge & Rice gets the award for the best Twitter image (a bulldog) and slogan (“Innovators @ Law!”).  I also like their first update: “Launched the new Womble Carlyle Twitter page. Get current information on the legal issues facing your business. Friend us, we won’t bite.” With 92 followers and 86 updates, they have been tweeting since November 2008.

    You’ll notice that the firms mostly post links back to their websites.  Not surprising – this is law firm marketing, after all.

    There are several AmLaw 100 firms that have apparently claimed their accounts, but have done nothing with them.  This is a smart move if they are trying to avoid the fate of Orrick.  Here’s a list of firms and possibly their Twitter handles.  I say possibly because this is based on my research on Twitter – I have not contacted any firms to ask whether they have, in fact, claimed their Twitter accounts.  I didn’t include hyperlinks because, for the most part, there is nothing to see on the Twitter pages.  But the URLs, as listed, are valid.  If you see some that have one follower, it’s me.

    • Akin Gump – http://twitter.com/AkinGump
    • AlstonBird – http://twitter.com/AlstonBird
    • Arnold & Porter – http://twitter.com/arnoldporter
    • Baker & Hostetler http://twitter.com/BakerHostetler
    • Baker & McKenzie – http://twitter.com/bakermckenzie
    • Baker Botts – http://twitter.com/BakerBotts
    • Bryan Cave – http://twitter.com/BryanCave
    • Cleary Gottlieb – http://twitter.com/ClearyGottlieb
    • Davis Polk – http://twitter.com/DavisPolk
    • Debevoise & Plimpton – http://twitter.com/debevoise
    • Dickstein Shapiro – http://twitter.com/dickstein_llp
    • DLA Piper – http://twitter.com/DLAPiper
    • Fish & Richardson – http://twitter.com/FishRichardson
    • Foley & Lardner – http://twitter.com/FoleyLardner
    • Gibson, Dunn – http://twitter.com/GibsonDunn
    • Goodwin Procter – http://twitter.com/GoodwinProcter
    • Hogan & Hartson – http://twitter.com/HoganHartson
    • Holland & Knight – http://twitter.com/hollandknight
    • Howrey – http://twitter.com/howrey
    • Hunton & Williams – http://twitter.com/huntonwilliams
    • Jones Day – http://twitter.com/jonesday
    • Latham & Watkins – http://twitter.com/lathamwatkins
    • Dewey & LeBoeuf – http://twitter.com/deweyleboeuf
    • Mayer Brown – http://twitter.com/mayerbrown
    • Morgan Lewis & Bockius – http://twitter.com/morganlewis (has four followers and is following four others)
    • O’Melveny & Myers – http://twitter.com/omelveny
    • Patton Boggs – http://twitter.com/pattonboggs
    • Paul Hastings – http://twitter.com/paulhastings
    • Paul, Weiss – http://twitter.com/paulweiss (I think that this may be a person named Paul Weiss – probably not the firm)
    • Proskauer Rose – http://twitter.com/proskauerrose
    • Reed Smith – http://twitter.com/reedsmith (this is a “marketing guy” in Austin Texas – probably named… Reed Smith)
    • Ropes & Gray http://twitter.com/ropesgray
    • Schulte Roth – http://twitter.com/Schulte
    • Seyfarth Shaw – http://twitter.com/seyfarthshaw
    • Sidley Austin – http://twitter.com/sidleyaustin
    • Simpson Thacher – http://twitter.com/simpsonthacher
    • Sonnenschein – http://twitter.com/sonnenschein
    • Squire Sanders – http://twitter.com/squiresanders
    • Sutherland Asbill  – http://twitter.com/sutherland
    • Vinson & Elkins – http://twitter.com/vinsonelkins
    • White & Case – http://twitter.com/whitecase
    • WilmerHale – http://twitter.com/wilmerhale
    • Wilson Sonsini – http://twitter.com/wilsonsonsini
    • Winston & Strawn – http://twitter.com/winstonstrawn

    I may have missed some.  If so, please let me know.

    It’s not just the AmLaw 100 on Twitter.  Here’s a list of other firms that I’ve encountered from comments on Twitter:

    • Deacons (Australia) – 140 followers, 120 updates.
    • Staton Law Firm (Huntersville, NC) – 73 followers, 28 updates.
    • Clements Law Firm (Charlotte, NC) – 66 followers, 2 updates.
    • Christensen Law Firm (Draper, UT) – 4 followers, 1 update.
    • Hinshaw (USA) – 32 followers, 0 updates.
    • Gowlings (Canada) – 66 followers, 24 updates.
    • Patel & Warren (Houston, TX) – 47 followers, 12 updates.
    • Jackson Walker (Texas) – 79 followers, 18 updates (has 13 other associated Twitter accounts, and check out their website, which has a prominent “Follow Jackson Walker on Twitter” link).
    • Simmons Cooper (Illinios) – 80 followers, 130 updates.
    • ShannonGracey (Texas) – 173 followers, 31 updates.

    And for those firms that have not *yet* jumped on the Twitter bandwagon, here’s the good news:  You’re still in the Twittersphere.  You may not be tweeting, but others are tweeting about you.  For example, the ABA Journal has a Twitter account, has posted more than 4,400 updates, and has almost 1,000 followers.  The AmLawDaily also posts updates about firms.  It has 188 followers and has made over 350 updates.

    Others are Tweeting about law firms, as well.  There is a huge community of lawyers and others in the legal profession on Twitter.  They post updates about firms big and small.  Unfortunately, these days, a lot of what they’re are saying has to do with law firm layoffs.  There’s even a Law Firm Layoff Tracker on the Lawshucks website that’s, sadly, a hot topic on Twitter.

    The question remains: should law firms be on Twitter?  Some say no, but that lawyers at firms should be.  Maybe these are the Twitter purists.  Perhaps they think that Twitter should be all about the conversation and not about simple broadcasting and posting links.  My personal opinion is that Twitter conversations are great, but law firms should be on Twitter.  It is a marketing opportunity, just like a law blog.  It’s an opportunity to get a firm’s content in front of more eyes and drive more traffic to its website.  If a firm’s lawyers also use Twitter, then all the better.  Those lawyers can have Twitter conversations and build relationships.  But the two needn’t be mutually exclusive.  Firms might not engage in Twitter conversations, but neither do the many of the mainstream media outlets, like Fox News, CNN Breaking News, and New York Times.  Twitter–in its short life–has grown into more than just a place to chat.  It is a place to post news and information that others will chat about.

    Being a mere mortal, and there being only so many hours in the day, I’m sure that I missed some law firms on Twitter.  If you know of others, please let me know by leaving a comment.  Thanks.

    Finally, if you’re going to LegalTech NY this coming week, you won’t want to miss “What is Twitter And How Can I Use It?” – a panel discussion moderated by Monica Bay with panelists Matthew Homann, Kevin O’Keefe, and Chris Winfield.   It’s Monday Feb. 2, 2009 at 3:00 PM.  I’ll be there.   And feel free to DM me and say hello – http://twitter.com/lawyerkm- in person.

    In the meanwhile, join the conversation about Twitter in the comments below.

    • Should law firms be on Twitter?  If so, how should they use it?

    Update: Thanks to Bruce Carton for pointing out his great list of BigLaw Lawyers on Twitter.  He noted a few firms I missed (now updated above).

    LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms

    kmlpfollow-me-on-twitter