Jukebox Hero: Why We Love Twitter

There are many reasons to love Twitter.  One reason is that we love to share, and we love to help others.  And we love to get credit for sharing and helping. After all, there are no “anonymous donors” on Twitter.

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Finding that great article, YouTube video, or funny picture is exciting enough, but when you get credit for sharing it and starting the viral spread of such amazing stuff in the Twitterverse, well it just feels good.

It’s the Jukebox Hero Theory of Social Media: I didn’t write the song that I just selected on the jukebox, but I’m damn proud when it comes on and people are singing along and thinking “Oh! I love that song!”

Well Twitter People, that song was my selection.  Of all the other songs I could have played, I chose that one. It’s awesome. I found it.  And I shared it with you.  You’re welcome.

By the way, there is no such thing as the Jukebox Hero Theory of Social Media – I just made it up.  But as it turns out, there is some research behind the concept of how helping people makes you feel good.  According to Allan Luks and Peggy Payne it’s called the Helper’s High, “a feeling of exhilaration and a burst of energy similar to that experienced after intense exercise, followed by a period of calmness and serenity.”  They discuss it in their book, The Healing Power of Doing Good.

So, why else do you Tweet?

You can buy that really cool t-shirt on Zazzle.  It’s not mine and I have no financial interest in it.  I just think it’s cool.  Plus I wanted to get credit for letting you all know about it.  Because it makes me feel good.

LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms

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