But that’s just me. Blogging won’t die – some people will choose not to have one or not to read one. Some people don’t ever read novels, but it doesn’t mean books are dead. Too many people want to declare things ‘killed off’ when the next thing comes along, but the great thing about the current information age is that we can get information in loads of different ways.

When we write, the medium we choose is often selected because it fits the subject matter or the context particularly well. Sometimes I write in a Moleskine. Sometimes I write in Word. Sometimes a blog is best. People can’t comment on my Moleskine, and people outside the firm cannot see my Word document. If I am lucky they may have something interesting to say about the blog, or it may spur them to write something of their own elsewhere. Either of those reactions is fine by me — they spread knowledge.