I’ve written a bit about Twitter and micro-blogging in law firms. I’ve had my doubts about it’s value both inside and outside law firms. I’ve also praised it for being good at what it is. If you think that Twitter is a complete waste of time, think again.
All my work now comes from people I know through Twitter. All of it. Not only do all my clients come from Twitter, by the time someone contacts me, they thoroughly understand how my mind works and have already decided I am the one for the project.
While the size of my Twitter network is crazy, the quality of it is what *really* blows my mind. I now routinely stumble across someone absolutely fascinating and brilliant who I had no idea was following me. My Twitter network includes some extraordinary and influential professionals including VCs, CEOs, CIOs, VPs; the executive producer of Curb Your Enthusiasm; the editor in chief of CIO Magazine, authors of The Cluetrain Manifesto and hundreds of other extraordinary people, many of whom I have never met face-to-face.
All of these brilliant and accomplished people–all of them trace back to things that happened on or because of Twitter. Connecting to so many smart people – online and off – via Twitter has been like hitting a big cool oasis in a lifelong desert. I love nothing more than hearing people’s ideas and passion. That fires me up and keeps me going.
Wow. Maybe Twitter is not such a waste of time, after all. Granted, @Pistachio, as she is known on Twitter, is a consultant who helps “companies harness the business power of microsharing quickly and effectively” [Laura prefers the term “microsharing” over “microblogging”]. So, it follows that Twitter, the leading microblogging site, would be fertile ground for her. But can lawyers reap the same benefits from Twitter?
Law firm blogging guru Kevin O’Keefe said that Lawyer Marketing with Twitter has Arrived and his company, LexBlog, “may pick up some very good work through Twitter – with larger law firms.” But what about practicing lawyers picking up clients? Kevin pointed out a bit of a gaff by one public relations firm that apparently used Twitter to find plaintiffs for a class-action lawsuit. The Twitter community did not react positively (“…ambulance chasers…” and “have some pride” were tweeted in response). The PR firm later retracted the posting.
Legal web marketing consultant Steve Matthews, of Stem Legal, noted that there are a lot of lawyers on Twitter. But the question remains: can those twittering lawyers turn 140-character tweets into cash? Steve suggests that “[w]ith Twitter, like most forms of web marketing, the value is found in the big picture & the cumulative effect of using it as but one piece of the web-lawyer’s marketing toolbox.” I’m no marketing expert, but that makes sense.
Twitter shouldn’t be seen as a billboard on which lawyers declare their ability to trounce insurance companies and win large settlements for injured clients. It should be a way for lawyers to engage in conversations and form relationships, which may lead to trust, confidence, and maybe — just maybe — a new client or more work from an existing one.
So, do you lawyers out there have any success stories about getting business from Twitter? We’d love to hear about it.
LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms