Here are my rough notes, so please forgive typos:
September 11, 2008
What is social computing (SC)?
- examples – Facebook, LinkedIn, Wikipedia
- a collaboration mechanism using the Internet
Many employees are demanding the same type of web functionality in their companies
Social Computing is in the “collaboration spectrum”
- SC – really about the connection with people rather than about content.
- the enterprise use of web 2.0 technologies
- power is moving from institutions to communities
- moving from a top down to a bottom up model
Business Drivers for SC:
- drive collaboration & social interaction
- capture and share tacit knowledge
- discover content in new ways
- capture “wisdom of the masses” via social feedback
- build sense of connection to the company
- easy search and find relevant subject matter and subject matter experts
- encourages participation
- increases efficiency, productivity and speed
Growth in the Market
- expected to by over $5B in 2013
Employees want the technology, but IT departments want to make sure the platforms are secure, manageable, and compliant
SharePoint (SP) can be used to bring web 2.0 into the enterprise
- includes blog and wikis
- enterprise search
- consistent user interface and one-stop place for all such collaboration tools
- easy to customize
- NewsGator can integrate with SP
- “Facebook for the enterprise” – short review of what Facebook looks like.
- Facebook Groups reviewed also
- There is a risk of using consumer-based social networking products in the enterprise (for obvious reasons)
- NewsGator’s answer is a dedicated platform for the enterprise (NewsGator’s platform, of course)
Live NewsGator Demo (very much like Facebook):
- based on fake pharmaceutical company
- recent activities section
- anytime a name is displayed, it is hypertexted to the the person’s profile
- there is a social network graph (this is nice) the closer (physically) the contact, the stronger the connection (not sure how the relationships — or thier strength — are established) Update – Laura Farrelly has clarified this blow in the comments – Thanks Laura!
- can add tags to communities
- communities are auto populated with info from SP and news feeds, emails, etc.
- discussion threads are accessible via email – so that people can contribute via email.
- RSS feeds (which is NewsGator’s forte)
Example from Universal McCann, which is using SP with NewsGator
- global media communications agency
- BTW – Universal McCann’s website is pretty slick (although maybe too slick – it’s a bit hard to navigate)
- built communities based on area of interest rather than geographic location or projects
- they use the platform also to connect with their customers
- Universal McCann has a white paper on their site called The Social Butterfly Effect
- Link to Universal McCann video case study.
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