Robert Scoble wrote a nice piece in Fast Company about “how to get good PR for yourself in the blogosphere.” It’s called Meet the Press. He notes how Tim Ferriss, author of The 4-Hour Work Week, went from relative obscurity to a “media darling” in about a year’s time by — among other things — making real-life connections with bloggers.
A good tip from Scoble: use Upcoming.org to see where other bloggers have indicated they are going. Scoble is using Upcoming.org to “watch” the Enterprise Search Summit and Blogger Social ’08 (and a lot of other stuff). If nothing else, you may find something interesting to do (I was “reminded” that the Five Boro Bike Tour is coming up in May and I learned that a band I like is apparently back together and will be playing in NYC in June). A friend [no blog reference] recently reminded me of another resource for this type of thing: MeetUp.com.
I like Scoble’s ideas and I like Ferriss’ book. I recommend that anyone interested in knowledge management, efficiency, productivity, or just making the most out of your waking hours [and your sleeping hours], give the book a read. (It’s not necessarily about working only 4 hours a week). Need some incentive? Check out Ferriss’ blog.
And if you’ve got a blogging strategy, Scoble would like to hear about it. He invites readers to email him about it at firstname.lastname@example.org and “he’ll post the best ideas at” Scobleizer.com. Looking forward to that.
LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms